What you think isn’t always what your customers are actually saying.

Bob London, CEO of Chief Listening Officers, explains the key to hearing what your customers are really thinking. Whether you’re a business owner, CEO, marketer or sales person, understanding the customers’ “rants” will enable you to:

- Gain insights into what is actually meaningful and important to your customer

- Leverage those insights to differentiate your product, service or pitch

- Market and sell to customers in their real-world language, not marketing-speak