The Signal Analytics Podcast

How to Find and Close Bigger Prospects in B2B Sales


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Mastering B2B Marketing: Closing Big Prospects with Signal Analytics

In this episode, Dan Saavedra discusses techniques for consistently finding and closing large B2B prospects. He introduces the concept of signal analytics, which helps identify data points that indicate high-value prospects, allowing businesses to focus on these signals rather than irrelevant noise. Dan explains how to reverse-engineer customer journeys to pinpoint key signals and effectively target top prospects. The video highlights real-world success with signal analytics, providing strategies for growing revenue by closing bigger deals more consistently.

00:00 Introduction to Landing Big B2B Prospects

00:24 Meet Dan Saavedra and Today's Topic

00:48 The Secret to Consistent Client Growth

01:32 Understanding Signal Analytics

02:39 Breaking Down the Signal Analytics Methodology

05:47 Reverse Engineering Signals for Success

08:26 Actionable Steps and Final Thoughts

08:55 Conclusion and Next Steps

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The Signal Analytics PodcastBy MergeYourData