Rob is an entrepreneur and founder of Insight Matters, which provides financial reporting & analysis to small & mid-sized consultancies and agencies because they deserve the same insights as corporate CEOs.

Rob started his career in the corporate world full of management meetings and delegated responsibilities. He quickly shifted to entrepreneurship, but after running several ventures across the globe, he realized he had the skills to better serve small entrepreneurs.

In this episode, he shares how we can find and interpret powerful financial insights that drive growth. Insights he shares include:

• Numbers are the sexy side of the business and how to read financial statements
• Why most entrepreneurs don’t pay enough attention to their finances
• How to read financial statements to get the data that you need
• The data that business owners often miss out
• Getting the right level of detail in bookkeeping
• Why business owners should not be doing the books
• Important things that business owners should check in their books
• How to hire an external bookkeeper that knows how to ask questions
• The growth of your business relies on the way you handle bookkeeping
• How to read financial statements and analyze your revenue before bringing in new costs to your business
• It’s okay to be ambitious but always plan for the worst-case scenario
• How your staff cost ratio impacts your business’ revenue
• Why prioritize cash flow over your revenue and profit
• and much much more ...