Finding broken link opportunities represents one of the best methods for scoring high-quality, relevant backlinks from sites that already rank for a desired term in search engines.

You have a couple of options when looking to build links in this way. You can either hire a broken link building service OR follow the step-by-step instructions outlined in this episode.

While a "slog", building links from broken 404 error pages is one of the best ways to have a quicker boost to your (or your clients' SEO). The reason: many of these pages are aged and already ranking, allowing them to pass more website authority to the page you create as a viable replacement.

Tools mentioned in this episode:

• Ahrefs
• Check My Links Chrome Extension
• Wayback Machine @ Archive.org

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