One of the most interesting alternatives to measuring online influencers to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres.

In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Klout and other online influence scoring services.

This interview was recorded at the 2011 Public Relations Society of America International Conference in Orlando, Florida.

Photo by Chase Clark on Unsplash