It's easy to be afraid to lose a sale if you add too much coverage.

It's another thing entirely to dedicate yourself (and agency) to a standard level of coverage. 

The secret is there's no magical amount of experience that is required to do business this way. 

Instead, it's just a little extra conviction wanting to do what's best for your clients regardless of their response. 

Kimi Donahue, CEO of Stratton Everything Insurance, talks about how she finally got to a place in her career to do things her way.