Marketeers Mastermind Podcast

Season 01 Episode 24

How to Find the Right Audience for Your Facebook Ad

 

You want to run Facebook ads, but who should you advertise online? First, find out how to find your target audience when launching a formalized ad campaign. Then, listen in on this Digital Marketing 101 episode to learn the core components of digital marketing to utilize for your business. 

 

Using Client Profiles to Find Your Audience 

 

Your ideal client profile is the person you're trying to reach with your business. A common mistake of new business owners is to cast a wide net and try to service as many people as possible when in reality, it's more effective to find a niche that you excel in and can best provide for others. 

 

Mark emphasizes the importance of talking to your clients, whether over the phone or in person, and taking the time to get to know them better. Asking questions about their day-to-day life or hobbies can actually inform you how to promote your business more effectively. 

 

Formalizing a Campaign was a Boosted Post

 

A sponsored advertisement on Google or Facebook is usually either a formalized campaign or a boosted post. While a boosted post is 'simpler,' Mark says that a formalized campaign is much more effective, as it's less limiting in finding the right audience and meeting your own unique objectives. 

 

One of the biggest mistakes that Mark sees in business owners with limited marketing experience is that they only test one campaign at a time and pray that it works. The key, in his opinion, is to continuously test and refine many campaigns to identify what works best. Finding the sweet spot in digital marketing can be a long process but is worth the higher ROI it will ultimately yield.

 

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