May 01, 2023

How to Find Your Ideal Customer

29 minutes

As a business owner, not everyone is necessarily an ideal customer. Listen in today as we discuss whether or not business owners should spend time finding out who actually wants what they have to offer rather than try to target everyone, with Karamel giving examples of how she markets Women Travel Abroad.

We talk about the importance of finding the ideal client (or avatar) whose goals and values align with your vision and mission. It’s also so important that you determine in advance what your ideal client is willing to do and what they are unwilling to do. We also discuss the importance of identifying your goals to better understand who your ideal client is and why pivoting when necessary is important.

As always, we really hope that this conversation is helpful to you! If it is, please consider subscribing to the podcast (if you aren’t subscribed already) wherever you listen so that you never miss an episode! Please also feel free to reach out to us via one of the methods listed below if you have anything you’d like to share!

Time Stamps

[0:52] - Karamel has had to realize that not everyone is her customer.

[1:55] - Karamel explains what she means by WTA not being for everyone.

[2:56] - How does Karamel typically find her ideal customer?

[5:33] - Michele discusses if her insurance company targets specific customers.

[7:47] - How does Karamel get to know her clients?

[9:00] - Karamel explains what it means to be inclusive and exclusive.

[12:06] - You have to determine what your client is willing and unwilling to do.

[14:46] - Karamel touches upon why she does exclude some people.

[17:17] - Karamel helps Michele identify her ideal client.

[20:35] - Michele commends Karamel for how precise she is.

[21:52] - Michele points out that you have to truly understand what you’re offering.