In this episode of Marketing Workshop from Articulate Marketing, Matthew Stibbe interviews Chris O'Riordan from Firestarter, a sales consultancy. They discuss practical tips for accelerating sales and finding your niche. Chris emphasises the importance of understanding what your current customers value and leveraging the strategic opportunities within your customer base. They introduce the concept of the Five Yellow Boxes, a framework for articulating what your business does and the problems it solves. They also discuss the importance of listening to customers and adapting your product market fit based on their needs.

Takeaways

• Concentrate on what your current customers value and ask them for feedback.
• Leverage the strategic opportunities within your customer base.
• Use the Five Yellow Boxes framework to articulate what your business does and the problems it solves.
• Listen to your customers and adapt your product market fit based on their needs.

Goggles on. A weekly podcast where we workshop building best-in-class marketing machines. Join host, award-winning agency CEO and long-time marketeer Matthew Stibbe, and a roster of expert guests. Together, they pick apart successful differentiation tactics and explore the strategic challenges that businesses face today. Ideal listening for Marketing and Business leaders seeking novel ideas, flashes of insight and worthwhile experiments.