This week I’m back with a solo episode to share some insights on finding your niche to help you narrow down your side hustle. There are endless paths you can take with side hustling, it’s important to get specific. Finding your niche will put you in line with your ideal audience or help you discover where you need to pivot and make changes. 
In this episode I share:The best place to start deciding what niche will work for youHow to get over the fear of putting yourself out thereThe power of feedback and how to use it to move your business forward
 Highlights include: 2:01 The Benefits of Polling and Asking for Help 6:10 Picking One Niche to Focus On 16:07 The Value of Getting Feedback 19:02 Embracing Change and Simplifying
Check out episode 389 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episodeSample SHP Poll: https://sidehustlepro.co/poll Google Survey: https://www.google.com/forms/about/ Newsletter: https://sidehustlepro.co/newsletter/ NicailaTV Youtube: https://www.youtube.com/@NicailaTV Side Hustle Pro Website: https://sidehustlepro.co/ Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/nicailatv/ 
 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media InfoSide Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/nicailatv/  Hosted on Acast. See acast.com/privacy for more information.

389: How To Find Your Niche

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are.  Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more! Hosted on Acast. See acast.com/privacy for more information.

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This week in the guest chair we have ​Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE​, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.​ 
Why tapping into her community of mentors and entrepreneurs was the right direction How she has self-funded her business since 2017 with no outside capital How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brands
 Highlights Include:  00:00 Intro 04:19 Gathering expertise in fragrance 09:50 Challenges in corporate America 13:46 Small-scale beginnings 22:46 Self-financing her side hustle  28:03 The unique customer experience  35:26 Revenue streams 39:18 Target audience and marketing  51:13 Tips for entrepreneurs 
Check out episode 401 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:  Shopify Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.
Links mentioned in this episodeKimberly’s Website: https://www.museexperiences.com/ Kimberly’s Instagram: https://www.instagram.com/muse_experiences/ By Killian: https://www.bykilian.com/ Myleik Teele’s SHP Episode: https://www.youtube.com/watch?v=FtJgMJXpUPY 
 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss 
AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook 
Guest Social Media InfoKimberly’s Website: https://www.museexperiences.com/ Kimberly’s Instagram: https://www.instagram.com/muse_experiences/  Hosted on Acast. See acast.com/privacy for more information.

401: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone

This week in the guest chair we have Germanee Gerald, founder of GG&Co; Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling. 
In this episode she shares:How she went from living with family and driving DoorDash to make end’s meet to hiring a team for her styling firmHow to leverage opportunities like internships and a personal brand for business growthHow diversifying her services, hiring a team, and seasonal planning led to scaling her business 
 Highlights include: 00:00 Introduction 4:08 From biochem to fashion 6:22 The world of corporate fashion  11:35 Transitioning into personal styling 17:49 Strategizing finances to go full time  22:36 Nomad life and gigs to meet ends meet 29:14 Working with a celebrity stylist 36:58 Launching GG Styling Firm 39:53 Maximizing cash flow 42:34 Tips for entrepreneurs Check out episode 399 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:  Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.
Links mentioned in this episodeGermanee’s Website: https://germaneeg.com/gg-co/ Germanee’s Instagram: https://www.instagram.com/germanee_g Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/ LinkedIn Premium: https://premium.linkedin.com/ Apuje Kalu: https://www.instagram.com/apuje/ 
 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss 
AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media InfoGermanee’s Instagram: https://www.instagram.com/germanee_g Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/  Hosted on Acast. See acast.com/privacy for more information.

400: How Germanee G Went From GAP Inc. to Celebrity Stylist

This week in the guest chair we have Robiar Smith, CEO of R.B. Pest Solutions. In a male-dominated field, she is trailblazing her way to the top and building a legacy business for her family and community. Juggling two rapidly growing companies in an unexpected industry, she's redefining success and breaking barriers.
In this episode she shares:How she developed an exclusive retail deal with Home DepotWhat skills from her background in corporate America and MBA program she applied to being an entrepreneur Her transition into scaling a product-based business into a multi-million dollar company 
 Highlights include: 00:00 Intro 2:30 Following the pest control legacy  6:34 How an MBA helped launch the business 12:57 Acquiring customers and making them long time clients 21:34 Phases of scaling a business 25:41 Developing and testing retail products 29:37 Difference in service-based and product-based business 32:44 Maintaining profitability  35:48 Tips for entrepreneurs    Check out episode 399 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episodeRobiar’s Instagram: https://www.instagram.com/r.b.pestsolutions/ Robiar’s Facebook: https://www.facebook.com/rbpestsolution Robiar’s Website: https://therbpremiumproducts.com/ 
 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss 
AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook 
Guest Social Media InfoRobiar’s Instagram: https://www.instagram.com/r.b.pestsolutions/  Robiar’s Facebook: https://www.facebook.com/rbpestsolution Hosted on Acast. See acast.com/privacy for more information.

399: How To Scale a Million-Dollar Pest Control Business w/ Robiar Smith

Today we have in the guest chair Selina Howard, founder and CEO of Vanglorious Brides. Getting her start as a teacher and side hustling as a wedding planner, Selina found her passion and niche in dressing brides. Today, Vainglorious Brides offers custom bridal shopping experiences, day of dressing services, bridal fashion event production, and more.  In this episode she shares:How she went from working for free and building her network to booking celebrity clientsHow fostering strong relationships in the industry gave her the upper handHow she pioneered bridal styling and created her own niche
 Highlights Include: 00:00 Intro5:08 Becoming a bridal stylist11:22 The business of working with brides18:58 Building relationships in the industry26:07 Creating a niche in the market33:20 Recovering from COVID impact39:38 Scaling A Team43:02 Booking clients from social media 47:17 Expanding Black bridal market’s reach53:48 Advice for entrepreneurs
 Check out episode 398 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:  Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.
Links mentioned in this episodeSelina’s Website: https://www.vaingloriousbrides.com/ Selina’s Instagram: https://www.instagram.com/vaingloriousbrides/
 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss 
AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media InfoSelina’s Instagram: https://www.instagram.com/vaingloriousbrides/ Hosted on Acast. See acast.com/privacy for more information.

398: Creating a Niche As A Bridal Stylist w/ Selina Howard

This week in the guest chair we have DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. DeNeitra has used her creativity and grit to climb to the top of the events industry, working closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and Hulu, among others. DeNeitra shares how when the events business was shut down during the Pandemic, she pivoted her business to custom mailers, leading to her scaling Savvy Events to a 7-Figure Business.
In this episode DeNeitra shares:How she made her first custom mailer during the pandemic and created a whole new division in her businessHow she structures her pricing to make sure she is fairly compensatedHow she’s expanding her business and team to incorporate both event production and creative mailer production
 Highlights Include: 00:00 Intro 04:16 Event planning 09:22 Work-life balance 18:10 Percentage-based pricing 23:57 Pivoting to mailers 31:13 Adapting staffing structure 34:50 Tips for entrepreneurs
Check out episode 397 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:  Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at https://gusto.com/shp.
Links mentioned in this episodeWebsite: https://savvycreativeagency.com/ Savvy’s Instagram: https://www.instagram.com/savvycreativeagency_/ Savvy’s Facebook: https://www.facebook.com/SavvyCreativeAgency Savvy’s LinkedIn: https://www.linkedin.com/company/savvycreativeagency/about/ Dubsado: https://www.dubsado.com/ 
 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss 
AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook 
 Hosted on Acast. See acast.com/privacy for more information.

389: How To Find Your Niche

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