Hi, we’re Katie and Eric Roering; the founders of Fontana Candle Co. In 4 years we took our hobby of making candles in our basement, and selling them at craft shows and makers markets and we turned Fontana into a nationally recognized eCommerce brand. This year we are doing 7 figures of revenue and have 9 employees. So how did we do it?

Welcome to The Candle Couple Podcast, where we will share the nitty gritty of scaling our e-commerce brand quickly. We are spilling the tea, so hopefully we can help you scale your brand quickly too.

When talking about success in eCommerce, we split eCommerce success into two branches:you must have both Product success and operations success. You must have an online ready product, as well as a marketing strategy across many different channels. The different marketing opportunities truly are endless- I could talk for hours about different marketing options to drive sales, and I will definitely talk about several of them more in depth in future episodes.

But first lets lay the foundation to all of your future Marketing with step 1: Finding Your niche

A niche is a targeted product or solution for an unmet need or under-served market. Having a niche determines the focus of your business, it determines the audience that you are targeting and building a relationship with. It allows you to focus on an area to become an expert and a leader in.

Timestamps:

0:46 eCommerce Success: Product Success & Operations Success

2:13 The Competitiveness of the Candle Industry

2:37 What is your niche?

3:52 What is you why? Everything starts with why.

7:01 How did we find our why?

10:10 Find your niche as early as possible

12:20 We know our customer really well

13:10 Targeting our audience

14:05 Expanding our niche?

16:40 Our affiliate program represents our niche

17:40 Caution if you are starting a candle business!

18:52 Will your customers connect with your story?

19:05 Driving repeat sales because customers are expensive

12:30 Takeaways from this episode

Resources:

Simon Sinek: “Start with Why.”

*We are not on this platform to educate on the toxins in Fragrance. We do this daily with Fontana Candle Co. If you would like to learn more, please visit the articles in our Bee Well Blog https://fontanacandlecompany.com/blogs/bee-well-blog, or follow Fontana Candle Co. on Instagram: https://www.instagram.com/fontanacandlecompany/

Disclaimer:

Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable.

Since we love the companies we talk about so much, we may have an affiliate relationship with them. If you make a purchase through the above links, we may earn a small affiliate commission. There is no additional cost to you.