On this episode of Brand Science, I sat down with Andrea Johnson, AKA the queen of core values.

Andrea helps business professionals who feel disempowered to move from imitating other people’s principles and priorities to defining their own for sustainable impactful leadership. 

And that's what today's episode is all about.  

How to avoid mimicking others and live through your own personal brand's core values to attract your ideal client.

In this episode, you'll learn:

► What are your personal brand core values?

► Why are they important for our business and content?

► Where should you apply your core values?

► How your core values can attract your ideal client.