Are you a founder or entrepreneur struggling to find your purpose? In this episode, I discuss messaging and purpose expert Brad Bucceri to uncover the secrets behind living and working with purpose. Brad shares powerful insights on how to align your life and business with a deeper sense of meaning. Discover how to identify your "golden thread," overcome emotional roadblocks, and create a purpose-driven business that resonates with your audience.

Key topics include:

• How your purpose is hidden in your biggest problem
• Defining purpose in a business context
• The balance between logic and emotion in decision-making
• How purpose drives success in business and personal growth
• How to use your story and unique journey to connect with customers
• Why small impacts can lead to big transformations

If you're a founder, business owner, or entrepreneur seeking to deepen your understanding of purpose and make a meaningful impact, this episode is for you!

Chapters:

• [00:01] Brad Raw’s Journey to Finding Purpose
• [00:03] How Your Purpose is Hidden in Your Problem
• [00:04] What Does Purpose Really Mean?
• [00:06] Purpose vs. Impact in Business
• [00:09] The Golden Thread: Discovering Your Recurring Themes
• [00:13] Shifting from Perception to Perspective
• [00:20] Using Purpose to Drive Business Success
• [00:27] How to Find Purpose: A 6-Step Process
• [00:35] Emotional Alignment: Connecting with Your Audience
• [00:43] The Risks of Ignoring Purpose: Burnout and Depression
• [00:48] The Power of Asking the Right Questions
• [00:52] Final Thoughts on Finding Purpose and Business Success

Get in touch with Sal

If this episode has caught your attention and you wish to learn more, then please contact me.

Get in touch with Brad

If this episode has caught your attention and you wish to learn more, then please contact Brad.

Link to the episode I mentioned about Anthropology with Jenny Powers -, "On The Origin Of Being'