David Straus is the co-Founder of two successful tech companies, selling the first to Amazon in 2008 and then heading up the Los Angeles office of IMDb. He is also a mentor, and investor in conscious businesses. David lives with his wife and two sons in Los Angeles, is a Poet, and enjoys discussing the unknowns of the universe.  In this episode, David walks me through an exercise he created to help people discover their Soul's Purpose! In this episode, David will walk (me ) and you through the reasons why identifying your Soul Purpose is important.  He will help you discover a process of identifying your own Soul Purpose statement and guide you through the process, which you'll be able to continue on your own. It's a really interesting exercise!   According to David, our Soul Purpose is a core part of our true self that we can integrate into every area of our lives. People often think that Purpose is a reflection of what you do in the world. By articulating your Soul Purpose statement, you will gain the clarity to be your highest self in all situations. A life with a deep understanding of Purpose is a life in flow. Life opens up when you are in this alignment, and identifying your Purpose can help attract all the possibilities you want for yourself, your organization, and your family.   Follow David on Instagram: @DavidSamuelStraus