This week on Author U - Your Guide to Book Publishing, Judith Briles will explore getting your books in all the non-traditional places.

It takes a lots to promote and market a book ... and finding the right spot to sell your books besides the obvious is always a supreme challenge. No more. Judith will have Brian Jud, a master in specialty and promotional type of sales. After all, who would thought that a bag of dog food could sell 200,000 copies of a book?

Your take-aways include:

-Where the buyers of your book are.

-ID which ones are the right fit for your book.

-How to determine the costs and get paid.

-How can you keep repurposing your book into different segments.

-How to follow consumer trends

-How to deep dive into your tarket area.

Joining Judith will be Brian Jud, the CEO of Book Marketing and the Executive Director of APPS. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.