Crafting copy that accurately represents your brand's voice can be daunting, particularly when bringing on a new copywriter. It's where Justin Blackman can help. He's the brand voice virtuoso who's mastered the art and science of defining a brand's unique identity. This episode highlights his approach to crafting a voice that's unmistakably you, spanning vocabulary, tone, and rhythm. He dishes out strategies for crafting writing that's both genuine and engaging across B2B sectors, including fitness and health marketing.

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Find Justin here: https://prettyflycopy.com

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Time stamps:

Three Elements of Brand Voice (00:00:00)

The Story Behind Justin Blackmon's Tagline (00:02:26)

Developing Expertise in Brand Voice (00:04:33)

Scientific Aspect of Writing (00:08:27)

Components of Brand Voice (00:10:59)

Difference Between Speaking and Writing Voice (00:14:29)

Negative Impact of Using a Wrong Brand Voice (00:17:06)

The Importance of Defining Brand Voice (00:20:14)

Exploring Brand Voice in B2B Sector (00:21:38)

Using Humor in Brand Voice (00:24:12)

AI and Brand Voice (00:33:27)

Developing Brand Voice (00:36:32)