Sign up to save your podcasts
Or
Share How to Fix a Broken Inbound Funnel | Alan Gonsenhauser on Sales, Marketing & AI Alignment
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How to Fix a Broken Inbound Funnel | Alan Gonsenhauser on Sales, Marketing & AI Alignment
In this Durham Lane Executive Roundtable, host Richard Lane is joined by Alan Gonsenhauser (CEO, Demand Revenue) to unpack what’s really behind a broken inbound funnel — and how to fix it.
Together, they explore how to bridge the gap between marketing, sales, and customer success using data, alignment, and technology.
🎙️ Key Takeaways:
How to define and align your Ideal Customer Profile (ICP)
The importance of lead qualification and clean CRM data
Setting Service Level Agreements (SLAs) between sales and marketing
The right way to use AI in your inbound strategy
Understanding problem-market fit → product-market fit → platform-market fit
Avoiding tech bloat and maximizing your MarTech ROI
📈 Whether you’re a CMO, CRO, or startup founder, this conversation reveals the strategies top executives use to align teams, optimize inbound conversion, and drive sustainable growth.
🎧 Subscribe to Durham Lane for more live discussions on B2B growth, marketing strategy, and sales excellence.
#DurhamLane #InboundMarketing #SalesAlignment #DemandRevenue #MarketingAutomation #B2BLeadership #AIinSales #CRMStrategy #ExecutiveRoundtable #LeadGeneration #BusinessGrowth
https://www.demandrevenue.com/podcasts/
View all episodes
By Alan GonsenhauserIn this Durham Lane Executive Roundtable, host Richard Lane is joined by Alan Gonsenhauser (CEO, Demand Revenue) to unpack what’s really behind a broken inbound funnel — and how to fix it.
Together, they explore how to bridge the gap between marketing, sales, and customer success using data, alignment, and technology.
🎙️ Key Takeaways:
How to define and align your Ideal Customer Profile (ICP)
The importance of lead qualification and clean CRM data
Setting Service Level Agreements (SLAs) between sales and marketing
The right way to use AI in your inbound strategy
Understanding problem-market fit → product-market fit → platform-market fit
Avoiding tech bloat and maximizing your MarTech ROI
📈 Whether you’re a CMO, CRO, or startup founder, this conversation reveals the strategies top executives use to align teams, optimize inbound conversion, and drive sustainable growth.
🎧 Subscribe to Durham Lane for more live discussions on B2B growth, marketing strategy, and sales excellence.
#DurhamLane #InboundMarketing #SalesAlignment #DemandRevenue #MarketingAutomation #B2BLeadership #AIinSales #CRMStrategy #ExecutiveRoundtable #LeadGeneration #BusinessGrowth
https://www.demandrevenue.com/podcasts/