Is your brand stuck in a cycle of hitting ROAS goals but seeing stagnant growth? You might have a measurement gap. In this episode, Ashleigh Shapiro, VP and Head of Growth at Code3, joins us to break down why this measurement gap exists and how to fix it.We explore the dangers of a ROAS-only mindset, the importance of incrementality, and the organizational changes needed to drive real, sustainable growth.Key Learnings:

• Discover why your marketing performance is likely stronger than you think due to attribution gaps.
• Understand the risks of over-investing in bottom-of-the-funnel tactics.
• Learn how to shift to a holistic measurement approach centered on incrementality.
• Gain insights into facilitating change within your organization to adopt better measurement.

For the full show notes, visit https://keends.com/podcast/episodes/ep-207-code3-fixing-the-measurement-gap/