In this episode of Unqualified Leads, we break down why server-side tracking is now non-negotiable for paid media teams.

If you are still relying on pixel-only tracking, you are losing conversion data, weakening algorithm optimisation, and making your campaigns perform worse than they should.

We cover:

• The difference between browser tracking and server-side tracking
• How Conversion API works for Meta and LinkedIn
• Why Enhanced Conversions in Google Ads matter
• How to implement offline conversion tracking from your CRM
• How to use value-based bidding with SQL and revenue data
• What to check inside Meta Events Manager
• Workarounds for restricted industries like finance and medical

This episode is a practical breakdown of how to build a proper tracking foundation so your ad platforms receive cleaner data, optimise more effectively, and improve overall efficiency.

If you run paid ads and have not audited your server-side setup, this is essential listening.

Hosts:

Daniel Hughes: https://www.linkedin.com/in/dan-h-771904141/

Harry Hughes: https://www.linkedin.com/in/harry-hughes-6409b163/

https://www.mayfair-mediagroup.com/