Chronic Foot pain is a real pain in the.... Foot. Plantar Fasciitis is inflammation of the thick band of tissue, or fascia, that runs along the bottom of your foot from the heel bone to your toes. Co-founders Rick McMullen and Luke Ferdinands are trying to solve this widespread foot ailment through a combination of new technology, stretching and exercises, and preventative care. We talk about what plantar fasciitis can look like, what causes it, why it's so prevalent recently, and what you can do to prevent it. We also talk about chronic pain cycles, American medicine, marathons, flat feet, running, shoes, joints, heels, arches, toes, and that one song about heads and shoulders and all that other stuff.