Your account segmentation might look solid on paper — but according to Amanda Palmarchuk, it’s probably costing you revenue. In this episode of Account-Based Beverages, Jim Gilkey welcomes Amanda Palmarchuk, an ABM strategist whose programs have driven over $20 million in revenue. Amanda shares why most companies confuse “ideal” with “actual,” and how starting with your current customer profile — not aspirational targets — leads to better segmentation and less team fatigue. If your team’s still chasing Google and Amazon, this episode is your wake-up call.

👤 Guest Bio

• Amanda Palmarchuk is Head of Strategy at Scrappy ABM and a veteran ABM strategist with 8+ years of experience. Her step-by-step programs have helped clients generate over $20 million in revenue by focusing on what actually works — not just what looks good in theory.

📌 What We Cover

• Why the wrong segmentation is draining your team
• The difference between an ideal customer profile and your current customer profile
• The eye-opening data points hiding in your CRM
• A real client example that changed their entire vertical strategy
• Jim Gilkey explains “eliminating hopium” from sales wishlists
• How Scrappy ABM can help match your ICP to reality
• The account-based beverage of choice: Coke Zero

🔗 Resources Mentioned

• ScrappyABM.com/bev — Book time with Jim Gilkey and get your drink of choice