At a loss on how to go about navigating the different social media platforms to market your business? Nicholas Kusmich shares the secret to effective direct response advertising through efficient utilization of the different social media platforms. Above all else, understand why all business owners need to learn how to GIVE before asking or offering anything to their clients and that there’s no such thing as bad leads, only bad processes. 

“Facebook can be used to fill the funnel, to nurture people who are not yet ready to buy, to target people who are ready to buy now and need a funnel to go through the process.”

-Nicholas Kusmich

In this Episode:

• Delve into the aspects that make internet marketing an effective medium for lead generation and client conversion.
• What makes the old-school direct response marketing less effective than the 2021 version of direct response marketing. 
• Understand the relevance of merging a social platform with direct response advertising and how to operate individually, bearing in mind the psychology behind these platforms.
• The number one rule of advertising all business owners need to keep in mind before they go out and sell anything. 
• 2 fundamental things business owners need to realize about social platforms and the 3 keys to make any process work which make up the recipe for great success.

Episode Resources: 

• Healthcare Business Secrets: Free Group
• GIVE: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI by Nicholas Kusmich

Connect with Nicholas Kusmich: 

• Instagram
• Website
• Facebook
• Twitter
• LinkedIn
• Youtube

Connect with James Neilson-Watt:

• Facebook
• Instagram
• Youtube
• Website