The Lease-Up

How to Form an Effective Marketing Team

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Multi-Housing News' Senior Associate Editor IvyLee Rosario spoke to Sara Scarborough Graham, senior vice president of Marketing for Beacon Communities, about how to form an effective marketing team.

Here’s what you’ll hear about in this episode:

  • Most important elements to creating an effective team (0:39)
  • Best practices for recruitment (4:28)
  • How to organize marketing staff (6:45)
  • Refining and defining staff roles (8:55)
  • Advice to ramp up marketing teams (12:12)
    • ...more
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    The Lease-UpBy Multi-Housing News
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