Brian has been in partnerships for 14 years. He was a part of one of the fastest growing SaaS partner programs at Infusionsoft (Keap), and now leads the channel endeavors for Sendoso’s team. He is famous in our minds for reminding us that a partnership is not a vendorship. In this episode, he explains what that means in practice.

Main sections:

[00:02:40] Brian’s background

[00:05:13] Partnership types and differences

[00:09:16] Roles and duties for success in a partnership team

[00:13:35] If you could only make one hire for a partnership team, what would that be

[00:16:00] What’s involved in partner enablement

[00:23:38] The most important factors to success in a partner program

....

Resources:

Sendoso.com - The leading sending platform.

Partnerstack.com - Partner tracking and payouts.

Sharework.co - A free account mapping solution.