As a marketing leader, fostering an inclusive culture in your organization is key to successful marketing. It’s not just about including different genders, ethnicities, orientations, etc. but also cultivating diversity of thought and opinion. Joseph Taiano believes that you’ll be able to use those different perspectives to strengthen your marketing message. As the Managing Director and Global Head of Marketing for Consumer and Manufacturing Industries at Accenture, Joseph lends an innovative and creative approach to marketing. And with over 20 years in B2B marketing, he has the experience to back up every word he says in this episode of The Content Callout. Don’t miss it! 

Outline of This Episode

• [1:35] Learn more about Joseph Taiano
• [2:43] Joseph’s top 3 tips for marketers
• [8:47] Inclusion and diversity in marketing
• [15:07] Ways to become more inclusive
• [16:48] Environmental, Social, and Governance in marketing
• [21:04] Joseph’s favorite resources for continuous learning
• [22:15] How to improve B2B Storytelling
• [27:15] Tips to simplify your message
• [29:19] Social media and thought leadership in the B2B space
• [34:55] Be brave enough to ask the right questions
• [37:04] How to connect with Joseph Taiano

Resources & People Mentioned

• On Brand with Donny Deutsch
• The 9 to 5 Network podcast
• The Daily Podcast
• MasterClass
• Out Leadership
• Survey: 40% of employees are thinking of quitting their jobs
• Ready or not: why marketing innovation starts with decluttering operations

Connect with Joseph Taiano

• Connect with Joseph on LinkedIn
• Joseph.Taiano(at)Accenture.com

Connect with The Content Callout

• https://www.contentcallout.com/

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