In this episode, Thibaud Clement, CEO of Loomly shares how to fuel growth with a social media marketing content strategy. Insights he shares include: 

• Why Thibaud chats to at least 100 customers a day.
• How to make sense of all the information and requests customers send your way
• Why Thibaud launched Loomly depite the intense competition in the social media marketing space. 
• What makes for a successful social media marketing team
• Why original content is the only way forward for a social media marketing content strategy
• How to identify the types of content that will produce a positive ROI
• How highly regulated industries can best make use of social media marketing content without harming their brand.
• Why responsiveness cannot be ignored in your social media marketing content strategy
• How to enter and scale advertising on social media
• Loomly's north star metric
• How Loomly deals with churn
• How to determine whether you should invest in customizing content for client acquisition

Discover more - https://www.sproutworth.com/how-to-fuel-growth-with-a-social-media-marketing-content-strategy/