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How to Fuel Word of Mouth Referrals in the Cybersecurity Industry | John Gates
Even if you never made a sale with somebody, if they brought you 10 people that ended up needing a solution like yours and you were able to help them move their mission forward, it still works out.
In this episode, I had a brutally honest conversation with John Gates, Lead IT Security Operations/Threat Response Analyst at a Fortune 500 company, about his challenges, goals, what vendors do that piss him off, and the alternatives.
John is currently Lead IT Security Operations/Threat Response Analyst at a Fortune 500 company.
Join Audience 1st Today
Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/
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By Dani Woolf
5
55 ratings
Even if you never made a sale with somebody, if they brought you 10 people that ended up needing a solution like yours and you were able to help them move their mission forward, it still works out.
In this episode, I had a brutally honest conversation with John Gates, Lead IT Security Operations/Threat Response Analyst at a Fortune 500 company, about his challenges, goals, what vendors do that piss him off, and the alternatives.
John is currently Lead IT Security Operations/Threat Response Analyst at a Fortune 500 company.
Join Audience 1st Today
Join 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/