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How to Fuel Your Business by Publishing a Book
Publishing a book can seem like a daunting task. In this week’s Labcast, marketing experts (and published authors) Dorie Clark and Jonathan Kranz walk listeners through the publishing process and offer tips for keeping motivated throughout the journey.
Publishing a book is an extremely rewarding accomplishment for you and your business. However, all of the work that comes with writing and publishing a book can lead to a lot of confusion. People often wonder: How do I even decide to saddle up and begin the writing process in the first place? What kinds of material should I cover? What publishers will take me on?
In this week’s Labcast, Dorie Clark, author of Reinventing You, and Jonathan Kranz, author of Writing Copy for Dummies, share the most valuable lessons they’ve learned throughout their own experiences in publishing.
This Week’s Guests
“If… you can prove that you are well known and well respected in your industry, that is invaluable. That is what’s going to get you the ability to win a book contract. So start today.”
–Dorie Clark, Clark Strategic Communications
“The idea that you have to write the whole book is just too intimidating, but it’s not so bad if you say well I need a chapter a week, a chapter every two weeks, depending on how long the chapters are. That’s manageable.”
–Jonathan Kranz, Kranz Communications
Key Takeaways
* Know yourself: What kind of person is fit to write a book? ( 5:27)
* Can your book aid your business? (5:55)
* Persuade publishers that you are famous enough to move copies. (7:43)
* Blog if you need a bigger platform. (8:48)
* Hop on the social media train. (9:48)
* How to write a book proposal: (10:26)
* Write a sample chapter (10:51)
* Write an in-depth outline and a bio (11:10)
* Include a description of who your book’s audience is. (13:07)
* Allot blocks of time to write. (16:16)
* Anticipate a slow editorial process. (17:52)
* Be fearless about asking people to buy your book: (21:16)
* Amass your database and send personalized emails (23:08)
* Be easy to find online. (24:46)
Listen Here
Labcast 125: Jonathan Kranz and Dorie Clark on How to Write, Publish, and Promote Your Book
Subscribe to Labcast
Transcript
Kevin: Hi there, everyone, and welcome to another edition of Labcast. I’m your host, Kevin Cain, and today I’m very fortunate to have two outstanding content marketers with me, here in the studio, to talk about a very interesting aspect of content marketing, and that’s publishing a book. I’m going to actually let them introduce themselves. So, Jonathan, why don’t you tell people who you are?
Jonathan: Thank you, Kevin. I’m Jonathan Kranz, and I have a company called Kranz Communications, but I think the more relevant thing here is that I’ve published a book from my own business interests, so I know what the pathway is like. My book is “Writing Copy for Dummies,” and that came out in, you know, ancient history,
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Publishing a book can seem like a daunting task. In this week’s Labcast, marketing experts (and published authors) Dorie Clark and Jonathan Kranz walk listeners through the publishing process and offer tips for keeping motivated throughout the journey.
Publishing a book is an extremely rewarding accomplishment for you and your business. However, all of the work that comes with writing and publishing a book can lead to a lot of confusion. People often wonder: How do I even decide to saddle up and begin the writing process in the first place? What kinds of material should I cover? What publishers will take me on?
In this week’s Labcast, Dorie Clark, author of Reinventing You, and Jonathan Kranz, author of Writing Copy for Dummies, share the most valuable lessons they’ve learned throughout their own experiences in publishing.
This Week’s Guests
“If… you can prove that you are well known and well respected in your industry, that is invaluable. That is what’s going to get you the ability to win a book contract. So start today.”
–Dorie Clark, Clark Strategic Communications
“The idea that you have to write the whole book is just too intimidating, but it’s not so bad if you say well I need a chapter a week, a chapter every two weeks, depending on how long the chapters are. That’s manageable.”
–Jonathan Kranz, Kranz Communications
Key Takeaways
* Know yourself: What kind of person is fit to write a book? ( 5:27)
* Can your book aid your business? (5:55)
* Persuade publishers that you are famous enough to move copies. (7:43)
* Blog if you need a bigger platform. (8:48)
* Hop on the social media train. (9:48)
* How to write a book proposal: (10:26)
* Write a sample chapter (10:51)
* Write an in-depth outline and a bio (11:10)
* Include a description of who your book’s audience is. (13:07)
* Allot blocks of time to write. (16:16)
* Anticipate a slow editorial process. (17:52)
* Be fearless about asking people to buy your book: (21:16)
* Amass your database and send personalized emails (23:08)
* Be easy to find online. (24:46)
Listen Here
Labcast 125: Jonathan Kranz and Dorie Clark on How to Write, Publish, and Promote Your Book
Subscribe to Labcast
Transcript
Kevin: Hi there, everyone, and welcome to another edition of Labcast. I’m your host, Kevin Cain, and today I’m very fortunate to have two outstanding content marketers with me, here in the studio, to talk about a very interesting aspect of content marketing, and that’s publishing a book. I’m going to actually let them introduce themselves. So, Jonathan, why don’t you tell people who you are?
Jonathan: Thank you, Kevin. I’m Jonathan Kranz, and I have a company called Kranz Communications, but I think the more relevant thing here is that I’ve published a book from my own business interests, so I know what the pathway is like. My book is “Writing Copy for Dummies,” and that came out in, you know, ancient history,