How To: Fund Your Business with Richa Gupta and Marissa Bronfman

The topic of funding is one commonly associated with stress and anxiety for founders - but it doesn’t need to be. Financing your business is an exercise rooted in patience, planning, and purpose. It’s a unique opportunity to imagine, and reimagine, what our ventures can and should look like in the future.  

Richa Gupta is the Founder of Good Food For Good - a CPG venture focused on crafting organic and refined sugar, soy, corn syrup, gluten, dairy, and preservative-free products and has bootstrapped her business from the beginning but she is ready to explore bringing in funding partners. Marissa Bronfman, a serial entrepreneur, impact investor and former CBO of Kizmet Impact Capital knows entrepreneurs can feel hesitant when it comes to VC funding, but through her expertise and experience she hopes founders can grow their business through funding and feel confident that what their blood, sweat and tears have built isn’t given up through a funding partnership. 

Resources from this Episode: 

Startup Canada Business Owners Tool Box: Funding Module

Arlan Hamilton at BackStage Capital

Check out Grit Capital: A Platform Connecting Investors

Perspectives from Kirsten Green, Partner at ForeRunner

Business Development Bank of Canada Capital: Financing Your Business

Business Development Bank of Canada: Money and Finance Resources

Scotiabank Women Initiative: Access to Capital, Education and Mentorship