Modrn Business hosts Ryan Hicks and Zack Fishman do a major deep dive into the impact 2020 had on the franchising industry and how that shapes what brands will be looking for in 2021. What is going to make your brand operate more efficiently on a unit-level? What types of marketing tools should you be using to cut through the noise? How can you capitalize on an enormous franchise development market in '21? Give it a listen to find out!