Everyone in sales has a "credibility factor", and in this episode, you'll hear from the man who literally wrote the book on how to develop more of it! C. Lee Smith is the President and CEO of SalesFuel, and also the author of the new book SalesCred: How Buyers Qualify Sellers, Smith reveals his Five-Layer Framework for developing deeper credibility in sports and entertainment sales, as well as his extensive research on which industries have the most credibility, and how individual sales reps can ride the wave of the "Shop Small" movement within their own personal account lists. A "must-listen" episode for any sales professional!

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