After launching a new product, the new game then becomes gaining customer feedback. In this episode, host Amber Christian talks about how to gain powerful insights from customer testing. She outlines the 5 W’s – the who, what, where, when, and why are we doing this? -  she used to run a six-week alpha test process to prepare their first product, Bella Scena, for market. Bella Scena is a to-do, calendar, and meeting planning application helps you make sure your most important work is being done. Discover how Amber did this and what went into each step.