Hello and welcome to episode 79 of the Public Sector Marketing Show.My favourite research of the year is out and I share my top takeaways for public sector PR and media pros.The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their PR strategy.Influencers continue to influence online, podcasting is growing, TikTok is commanding news attention and news avoidance is a big issue.I speak to Professor Colleen Murrell from the DCU School of Communications, who is lead researcher of the <a href="https://www.dcu.ie/commsteam/news/2023/jun/dcu-fujo-researchers-provide-analysis-digital-news-report-ireland-2023" rel="noopener noreferrer" target="_blank">report in Ireland</a>.So stay tuned and find out how citizens are consuming, or not, news in the Digital Age.

Hello and welcome to episode 79 of the Public Sector Marketing Show. My favourite research of the year is out and I share my top takeaways for public sector PR and media pros. The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their PR strategy. Influencers continue to influence online, podcasting is growing, TikTok is commanding news attention and news avoidance is a big issue. I speak to Professor Colleen Murrell from the DCU School of Communications, who is lead researcher of the report in Ireland. So stay tuned and find out how citizens are consuming, or not, news in the Digital Age.

Hello and welcome to episode 79 of the Public Sector Marketing Show.My favourite research of the year is out and I share my top takeaways for public sector PR and media pros.The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their PR strategy.Influencers continue to influence online, podcasting is growing, TikTok is commanding news attention and news avoidance is a big issue.I speak to Professor Colleen Murrell from the DCU School of Communications, who is lead researcher of the <a href="https://www.dcu.ie/commsteam/news/2023/jun/dcu-fujo-researchers-provide-analysis-digital-news-report-ireland-2023" rel="noopener noreferrer">report in Ireland</a>.So stay tuned and find out how citizens are consuming, or not, news in the Digital Age.

How to Gain PR Attention in a World of Digital Media Consumption

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations.  They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.  

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco. 

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards. 

Find out more at https://publicsectormarketingpros.com/.

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A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications. The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.” Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit. Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views. She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco. Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards. Find out more at https://publicsectormarketingpros.com/.

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