Yaa Birago is a tech entrepreneur, Co-founder and CEO of FemmeBnB Inc., the first social networking vacation and short-term rental platform that allows women to rent their spaces to other women in hopes of maximizing safety, peace of mind, and comfort. Yaa started the company to provide safe space and peace of mind for women travelers after she had a terrifying experience as a solo traveler in Rome. 

In this episode, Yaa discusses the importance of market validation to help find what your customers really need so you can provide better solutions to them. She also talks about the utilization of a waitlist to acquire customers and gain interest before a launch. She’ll share the importance of having a strong story for your startup in order to get press for your growing business.

Join Shauna as she sits down with Yaa to find out how FemmeBnB came to be and the strategies she used to launch a successful travel-based startup during a global pandemic. Check out Yaa's episode here.

Connect with your host on Instagram @shauna.armitage and visit www.startuprenegades.com/become-a-renegade to join the free Renegades Community.