Gradient Women In Business

How to Generate Business Through ACA Marketing


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Many financial services professionals shy away from marketing Affordable Care Act (ACA) policies because they believe people who shop for ACA plans aren’t wealthy enough. In this episode of the Women In Business Podcast, Jean C. talks with Media Strategist Jaclyn Gladhill about why this is a mistake. Jean explains that by marketing ACA plans, she connects people who are self-employed or planning to retire early — and converts them to financial planning clients. Plus: Learn how she turned community involvement into a referral pipeline and why the key to success with social media is to post strategically.
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Gradient Women In BusinessBy Tami Lucius