Marketing Deconstructed

How to generate & execute your BEST creative ideas


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Want to unlock game-changing creative ideas?


Ali Schwanke sits down with Craig Mangan to talk about the science behind creative thinking, idea generation, and how to avoid the dreaded “Swoop and Poop” that kills great ideas.


Craig shares his proven frameworks, including Jealous Inspiration Sessions, Worst First, and Crazy Eights, to help teams unlock their best ideas while navigating workplace politics.


Key Takeaways from This Episode:

  • Why “having good ideas” isn’t the real problem—momentum is
  • How to use proven exercises to spark originality
  • What happens when executives swoop in last-minute with unexpected feedback—and how to prevent it before it kills your best ideas


This episode is packed with actionable insights to level up your strategy.


Connect with Craig Mangan on LinkedIn: https://www.linkedin.com/in/craigmangan/

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Marketing DeconstructedBy Marketing Deconstructed