SaaS Interviews with CEOs, Startups, Founders

How to Generate $6m of Revenue and keep 100% Equity with BadgerMaps CEO

12.28.2023 - By Nathan LatkaPlay

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His 13 person sales team does 2,000 calls per month. This engine has landed him 4,100 customers who pay him to help plan their field sales reps driving routes to save gas and make more money. He’s bootstrapped the company to $6m and made a full recovery from COVID down year 2021. He’s used debt to scale to keep 100% equity. Will he get the exit he dreams of in 2024 and reap the rewards of bootstrapping and keeping equity? Badgermapping.com

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