Two digital marketers, Kasra Dash and James Dooley, break down how new and existing businesses can generate more enquiries using SEO, PPC, paid social and pay-per-lead models. They compare the pros and cons of each channel, explain when urgency-based niches (like locksmiths) should prioritise Google Ads over Facebook, and stress the importance of sales process, response speed, and KPIs to turn leads into profit. The conversation also covers how to choose a good SEO agency, why traffic diversity matters, and how to judge if your marketing spend is actually giving you a return on investment.