How To Generate Referrals From Existing Clients
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1. Be amazing. 

If you work hard to cultivate a strong reputation by overdelivering, adding value, and providing a friendly service, then referrals will naturally come to you. No one wants to refer a mediocre company, so make sure you’re awesome. You might like to further establish your reputation by encouraging clients to leave online reviews or provide testimonials and case studies for your website.

2. Create referral collateral. 

Build out specific marketing and sales collateral – emails, one-sheets, social media graphics, infographics, presentations – that can be used to answer referral questions and get a prospect over the line.

3. Let your customers talk about you.

Become a case study: interview your client about their success for your website. You can create a written testimonial or – for best results – shoot a short video.

Review your services online: 92% of customers read online reviews, and they’re vitally important in the decision-making process (according to Vendasta), so getting positive reviews on trusted websites is a great way to improve trust.

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