October 22, 2024

How to Get a Meeting with Anyone

9 minutes

Links:

⁠How to Get a Meeting With Anyone⁠

⁠B2B Cold Email Platform⁠

⁠Sign up for free Replyify account.

Main Topics: The article provides a step-by-step guide for modern sales professionals on how to effectively secure meetings with high-value prospects using personalized cold emails.

Most Important Ideas/Facts:

Targeted Prospecting:Sales is moving away from the "spray and pray" approach.

It's crucial to identify the most valuable prospects with the highest likelihood of engagement based on personalized messaging.

Thorough research is essential: understand their work, interests, common connections, and potential value propositions.

"Take out a notepad or open a google doc and think critically about the person your are going to cold email and write down the answers to the following questions: What is their name? Where do they work? What do they do at work? How do they spend their days? What do they do in their free time? Do you share any personal or professional connections in common? Are there any uncommon similarities you share? What value do you have to offer them? Why should they care? What is the ideal outcome of the meeting?"

Email as the Primary Channel:Email is the least intrusive and most preferred communication medium for busy professionals.

Effective copywriting is crucial for standing out in a crowded inbox.

Understand the recipient's perspective and address their key concerns in the email.

"Email is the preferred communication medium for busy people and understanding how to email busy people is a skill that can set you apart from the pack. Before you start writing, understand that email creates a task for someone to complete and busy people are skimming the emails in the hopes of completing the task."

Crafting a Compelling Email:Subject Line: Intriguing and personalized to ensure the email gets opened.

"‘Found you via (mutual connection’s name)’, ‘Great Post on (publication name)’, ‘An idea to improve (something they care about)’"

Opening: Professional yet personable, avoiding generic greetings.

"‘Jim/Jill-’, ‘Hi Jim/Jill-’"

Connection Statement: Establish relevance by highlighting a shared connection or interest.

"Effective use of the connection statement also signals to the recipient that this isn’t the same generic opening you sent to a lot of other people."

Hook: Pique curiosity, offer sincere praise, or address a fear.

"The key to crafting the correct hook is to 1) pique curiosity, 2) sincerely praise, or 3) call out a fear."

Pitch: Briefly present your value proposition and how it benefits the recipient.

Call to Action: Clear and simple, aiming for an initial 'yes' (e.g., a short call).

P.S.: Add a personal touch, reiterate a key point, or provide additional resources.

Continuous Learning:Analyze successful and unsuccessful cold emails to refine your approach.

"Your spam folder is the graveyard for poorly written cold emails (and opportunities to help an exiled Prince). File any cold emails you receive into a 'good email' and 'bad email' folder. Learn from the worst and borrow from the best."

Key Quotes:

"Sales is evolving from a spray and pray numbers game where buying a list off the shelf and sending a blast via MailChimp hoping for a reply just doesn’t work anymore."

"In speaking with sales leaders across the globe, one skill that is in high demand for sales but rarely gets mentioned by name or makes a job description is effective copy writing."

"Each sentence in your email should be purposely designed and written to get the recipient to read the next sentence."

Conclusion: The article emphasizes the importance of a strategic and personalized approach to cold emailing in modern sales. By understanding your prospect, crafting a compelling narrative, and focusing on building a relationship, you can significantly increase your chances of securing valuable meetings.

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By Replyify Team