In today's episode is nothing short of thrilling. We're diving into the elusive world of securing a meeting with the top brass, the big cheese, the CEO.

In the vast realm of sales, it's often the ultimate decision-maker, the CEO, who holds the keys to success. But reaching this elusive figure can be as challenging as hunting a lion in the African savannah. They're highly protected by gatekeepers, hidden contact information, and a relentless schedule.

(0:00) Introduction by Mick Holly

(1:02) The importance and challenge of reaching the CEO

(3:02) Strategies and approaches to reach the CEO

(6:13) 5-step strategy to get a meeting with the CEO

(9:12) Detailed explanation of Steps 1 to 3: Research, Trojan Horse, and WIFM Radio

(14:42) Steps 4 and 5: Roleplaying the conversation and securing the meeting

(16:30) Tips on reaching the CEO outside normal hours

(17:06) Follow-up strategy and leveraging research

(18:18) Rehearsing the pitch and making the offer

(19:03) Recap and conclusion: Securing the meeting with the CEO