It's only been a few episodes since we last had Scott on the show, but after we briefly touched on sponsorship and marketing last time around I was frothing to get him back on the podcast to dive into the subject in more detail.

Scott and I sat down to run through everything you need to know to get on a potential sponsor's radar (clue: Your social media numbers aren't the be all and end all!)

Also we talk about how to put together a proper sponsorship proposal (hint: use a spellchecker) and what you should do immediately after a new sponsor comes on board.

We also talk about the worst mistakes you can make when approaching a sponsor, what to do on race day to maximise impact for your sponsors, and how to build relationships ahead of time so companies know who you are way before you start to work together.

Scott is a fully sponsored (paid!) professional BMX and MTB athlete so he knows what he's doing... so sitting down and taking some notes might be a good way to spend an hour of your time.

Check out Scott's website www.beaumontracing.com and be sure to check out The 96 Podcast as another addition to your podcast rotation.

As an addition to this episode, I'd also suggest having a listen to Episode 310 of the Gypsy Tales Podcast with Caroline Buchanan. It's a monster 3+ hour listen, but Caroline drops a ton of knowledge bombs about how she markets herself as an athlete. The principles are there, you just have to dig them out and apply them...