The world of SEO has changed, and instead of just worrying about keywords and backlinks, we now need to think about user engagement. In this episode of Coffee Break Blogging, we'll talk about what is going on with Google, and how this has everything to do with getting your readers to SCROLL and reach the end of your blog post.

Now today we are going to continue on the theme of our Blog Content and we started it in the last episode. And today, we'll talk about how to actually get your reader to go down to the end of your blog post. That's a very important thing and it is actually more important now than it used to be.