Symphonies, operas, ballet companies, theaters, museums, and more all want to know how to get their audiences back. For any person or organization wanting a roadmap, Aubrey outlines a five-part business plan to spin up a flywheel of revenue and relevance to get your patrons to come back and stay.

Resources mentioned:

• What it would look like if attendance trends pre-pandemic were accelerated 10 years
• Post-Pandemic Business Plan
• Long Haul Model for Patron Retention
• Orchestra X User Experience Research