Mike Follett is the CEO of Lumens Research. They create eye-tracking software to understand human behaviour and intentions.

He has a wealth of experience from a background in Marketing and advertising before he started his own marketing business to really provide scientific solutions. They have some fantastic research into the behaviour of humans. Both understanding the users and the marketers to get them to communicate in a better way. Why listen? This episode is a fantastic educational piece for anyone struggling to create content that connects with people and gets attention and is the sort of thing I wish I'd known years ago. Thanks Mike for his insights! 
 Lumens Research
www.lumen-research.com Postary www.postary.com--- Send in a voice message: https://anchor.fm/marketingmindset/message                Don't Forget to leave a comment on this episode         See podvine.com/privacy-policy for podcast listener privacy info. Hosted on Acast. See acast.com/privacy for more information.

How to Get Attention in an Age of Distraction - Mike Follett, CEO Lumens Research

Interviews with the worlds leading minds in marketing. We break down their lessons and insights such as:Biggest Marketing MistakesAbsolute Top TipsThe Future of MarketingBest Marketing BooksBuilding a growth strategyWe also host deep dives into the latest innovations or time-worn strategies that just keep giving. The goal is to bring fun informative content for you to grow any business. 
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Bart is the CEO of Scout Puppy Local and long time internet entrepreneur. He believes that all businesses could do better if they optimised their SEO and started getting more organic traffic they deserve. 
His business is designed to help businesses get attention with an SEO optimised profile that brings them leads. On the show we discuss BArts background and all his infinite wisdom in the world of SEO:

 Long tail keywords
 Geo-tagging
  URL and heading best practices
  Optimising content
  Advertising strategies and spending advice
  Future of advertising
  The good and bad of review sites
  Clearly explaining what you do


How To Do SEO with Bart Smith, CEO - Scout Puppy Local [tips and tricks you're not doing]

Scott Brinker
Scott is a computer programmer and entrepreneur who has been a wealth of experience in tech, marketing and the combination of the two 'Martec'.


Topics
On the show we discuss:

 The future of marketing
 Founding and scaling Ion Interactive
 Selling a business
 Hubspot's mission
 Writing
 How to start a conference
 Agile Marketing
 The biggest mistakes people make in marketing



Scott's Background
He has an eclectic mix of achievements to on his CV and there simply isn't room to mention everything. Some of the big things you might know him for:

 VP of Platform Ecosystem - Hubspot
 Owner - Chief Marketing Technologist (blog)
  Founder and Chair - Martec Conference
  Cofounder - Ion-Interactive

I can highly recommend Scott's blog if you're ever looking for Martec advice and ideas.





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Scott Brinker: VP - Hubspot | CoFounder - Ion-Interactive | Editor - Chief Marketing Technologist

Mat Braddy was the CMO of Just eat during their meteoric rise across Europe from a small start up until their IPO. He worked in branding and marketing for several years before that and continues to consult with businesses today. He provides some of his biggest marketing insights and key lessons in how to make your message and brand stand out. His leading metric for the company was always brand and he explains how to measure your brand and how to improve your brand. This podcast is brought to you by Postary and Sam Harris: www.postary.com www.samwebsterharris.com--- Send in a voice message: https://anchor.fm/marketingmindset/message                Don't Forget to leave a comment on this episode         See podvine.com/privacy-policy for podcast listener privacy info. Hosted on Acast. See acast.com/privacy for more information.

How to Engage Customers - Mat Braddy - ex CMO Just Eat

Matt Ward is the host of two great podcasts:
https://disruptors.fm/
https://thesyndicate.vc/
 He also launched an Amazon business which he sold for $1 million after just one year.

Matt has great advice for achieving rapid growth and taking your ideas to the next level. An inspiration to have on the podcast.
--- Send in a voice message: https://anchor.fm/marketingmindset/message                Don't Forget to leave a comment on this episode         See podvine.com/privacy-policy for podcast listener privacy info. Hosted on Acast. See acast.com/privacy for more information.

How to Get Attention in an Age of Distraction - Mike Follett, CEO Lumens Research

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