Most B2B marketing teams are pouring budget into LinkedIn and waiting for leads that never arrive. Mark Woodland says the problem isn't the platform. It's how you're using it.

Mark is the founder of Winbox, a specialist LinkedIn ads and strategy agency. In this episode, he makes the case that treating LinkedIn as a lead vending machine is the single biggest mistake in B2B marketing, and lays out a complete playbook for using both paid and organic LinkedIn to build the kind of brand presence that turns browsers into buyers.

B2B buying cycles average 220 days. The people seeing your content today are almost certainly not in-market right now. But they will be. And when they are, they'll come to the brand they already trust.

Want to launch a B2B podcast that actually drives pipeline? Visit https://lrb.media and book a call.

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🎥 Watch on YouTube
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https://open.spotify.com/show/31VV1cNMlLe2wKJVmDgS7w

🎧 Listen on Apple Podcasts

https://podcasts.apple.com/us/podcast/the-crowded-market/id1841200124

🔗 Follow on LinkedIn
https://www.linkedin.com/company/the-crowded-market-podcast