This short clip is part of a podcast interview that I did with Camille Trent, who is now Head of Content at Dooly.

Camille shares her advice and tips:

- It all starts with good communication

- Then level up by adding personality

The problem people make is trying to overcomplicate content.

Just simplify it.

What point are you trying to get across? What's the value? What do people actually care about? How can you make people feel it?

Don't try to get clever with your copywriting. 😉

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