In this episode, the copywriting master & the founder of Honey Copy, Cole Schafer, joins us on the show to share actionable tips and tricks to get better at copywriting.

He talks about:

--> How should you approach writing headlines

--> Building trust with the reader using words

--> Practicing the Hemingway method

--> Finding the right tone of voice, and a lot more.

(P.S.: A big thank you to Christopher Lochhead for introducing us to the work of Cole Schafer)