Do you send proposals that never get a response? Have you had clients go silent after saying "looks good, we'll get back to you"? Are you losing work to competitors even though you know you're technically better?

I share the six evidence-based principles that consistently get clients to say yes faster.

In this episode, I talk about why most professional services firms lose pitches or new business not because their offering isn't good enough, but because they haven't thought about how to influence the decision-maker.

You'll hear practical tactics for communicating in ways that actually land and make it easy for clients' brains to say yes.

What you'll learn in the podcast episode:

- Why clients disappear after saying "let me think about it" and how thinking like a professional advisor rather than like your client is killing your conversion rates.

- The biggest mistake professional services firms make in proposals (talking about process, credentials and methodology instead of the outcomes clients actually care about).

- How to use visual communication to shrink complex proposals into something clients grasp in thirty seconds, not thirty minutes.

- Why one clear message repeated relentlessly beats ten brilliant ideas mentioned once, and how to identify your core message that matters most.

- The critical difference between being brilliant in one conversation versus being visible everywhere

- How to restructure your proposals so clients' attention is grabbed immediately

Related episodes:

The introverts' guide to networking: https://startuptogrownup.substack.com/p/the-introverts-guide-to-networking?r=l8khy

What it really takes to get a referral (it's not what you read on social media) https://startuptogrownup.substack.com/p/the-biggest-mistake-professionals?r=l8khy

How to put your marketing on autopilot https://startuptogrownup.substack.com/p/how-to-put-your-marketing-on-autopilot?r=l8khy

From 0 to 1000 subscribers in 9 months: my exact playbook https://startuptogrownup.substack.com/p/from-0-to-1000-subscribers-in-9-months?r=l8khy

Useful links:

- sign up as a paid subscriber and use this link to get 20% off an annual membership of Start Up To Grown Up

Welcome to a free podcast episode of Start Up To Grown Up: Your source for ideas, insights and tactics to take back control of your business and scale it sustainably and profitably by Heather Townsend, award-winning author of The Accountants’ Millionaires’ Club and Founder of The Accountants’ Growth Club

Each episode of the Start Up To Growth Up Podcast is based on my weekly Substack Article on the same topic. Head over to my substack to subscribe https://substack.com/@startuptogrownup so you never miss an article or episode again.

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