Most agencies add value far beyond execution. They develop methodologies, frameworks, and strategic thinking that help clients make better decisions. But too often, they give that thinking away for free. Only to compete on price when it’s time for execution.

Max Traylor has spent years helping agencies break this cycle. He’s an expert in packaging and selling strategy, helping agencies move from order takers to trusted advisors. In this episode, Max shares how to stop the race to the bottom and start getting paid for what you know, not just what you do.

Here’s what we cover:

• Why giving away strategy in proposals undervalues your expertise, and how to change that
• How to stop being seen as a vendor and build stronger relationships with decision-makers
• The first steps to productizing your strategy and selling it as a standalone offer

Plus, Max explains how agencies can gain access to high-level conversations, avoid being “vendorified,” and turn strategy into a scalable revenue stream.

Additional Resources:

Download Max’s book, Agency Survival Guide: https://www.maxtraylor.com/book 

Follow Max on LinkedIn: https://www.linkedin.com/in/maxtraylor/

Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/

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